Publicity Images

In a book called Ways of Seeing, John Berger discusses publicity images and the way people view them today. He discusses how we see these images every single day and only briefly take them in. We get so accustomed to these messages that we usually do not even notice them. When we do, it is because a specific image or piece of information sparks an interest. He compares publicity images with paintings and he points out the similarities between them. He also discusses how these public messages always refer to the future and yet nothing is really achieved.

I found this expert from Ways of Seeing quite eye opening. These images that we see everyday have become so routine that we rarely stop and listen to the messages. We let publicity influence us with out even noticing. Publicity images propose new things to us everyday. Sometimes, we are so consumed by the artificial message that we actually allow ourselves to be persuaded into doing what they want us to do. These images us sexuality, envy, and even art work to grab our attention and persuade us.